Rethinking Social Events: A Shift Toward Activity-Based Engagement

about 1 month ago by Gillian Williamson
Rethinking Social Events Small Gradient Nov24

In recent years, the conversation around workplace culture has evolved significantly, particularly concerning social events. A recent article in HR magazine* highlighted that many employees feel pressured to drink during social gatherings, creating an uncomfortable environment for those who prefer not to partake in alcohol. Further supported by research from Mintel and Compass Group** which found after surveying 30,000 workers across 21 countries found that “only half of UK employees attend social events outside work hours, often due to family obligations, travel time, and other personal commitments. As hybrid work becomes more common, the time available for after-hours gatherings is limited. Non-traditional team-building activities, like games and social events during work hours, have become more popular, helping workers feel included and motivated to participate.” This research resonated with us as we look to invest more in social events which are less focused on traditional pub outings and more centred around engaging activities and we’re delighted to have seen an increase in engagement levels as a result.

From bowling nights to summer BBQs, a night playing fairground games, to trying our hand at grass bowls, these gatherings provided opportunities for colleagues to connect in fun and inclusive ways.

Highlights from this year’s events
  • Bowling Night: simple fun, our first event of the year as colleagues competed for the highest score!

  • Summer BBQ: With delicious food and outdoor games, this event was a hit and the weather was kind to us allowing everyone to enjoy the sunshine and great company. Completed with marshmallows over an open fire, and even a singalong with Huw (for those who know Huw will know!)

  • Fayre Play: Classic fairground games brought out the playful side of our team, with plenty of friendly rivalry, fun and ducks.

  • Outdoor Grass Bowls: This laid-back activity offered a relaxing way to connect while enjoying the great outdoors.

Pic: Our team at Fayre Play, Edinburgh

Employees are seeking social experiences

When we feel connected to our colleagues – we are more likely to connect with our joint mission. This can lead to increased productivity and a stronger sense of community within the workplace

As many organisations plan their end-of-year celebrations, it’s essential to consider the evolving expectations around workplace social events. Increasingly, employees are seeking experiences that cater to a broader range of preferences, fostering a more inclusive environment for everyone—especially as only 24% of workers express a desire for alcohol at work-related gatherings. With the Christmas party season approaching, some companies may be rethinking the amount of alcohol served at these events.

Why it matters*
  • 94% of employees who socialise in person through organised lunches or events report higher team productivity and stronger connections.

  • 76% of those who join workplace social events have a clearer understanding of their company’s strategy and goals, compared to just 56% who don’t.

  • 70% feel a sense of belonging when they socialise at work, while only 37% of non-socialisers say the same.

We’d love to hear from you

We’re committed to creating a workplace culture that is inclusive and engaging for everyone so as we reflect on the success of our 2024 events, we’re eager to keep the momentum going into 2025. According to Mintel “immersive and inclusive events are key to attracting future employees”, so we’d love to hear what you are planning for next year.

Here are a few ideas to spark your creativity:
  • Team Sports Days: From the sack race to relay races, a sports day can foster teamwork and bring out everyone's competitive spirit.

  • Creative Workshops: Art, cooking, or DIY workshops could provide fun, hands-on experiences for colleagues to bond over shared interests.

  • Outdoor Adventures: Consider activities like hiking, kayaking, or a day at the ropes course for those who enjoy the great outdoors, perhaps with a charitable focus.

  • Themed Trivia Nights: Combine fun and knowledge in a trivia competition that allows everyone to shine in their areas of expertise.

Sources:

*https://www.hrmagazine.co.uk/content/news/employees-feel-pressured-by-co-workers-to-drink

**https://www.compass-group.com/en/media/news/2024/the-power-of-socialisation-2024.html

https://www.ft.com/content/cbfb52ef-d114-446b-8f56-fa2641e1a4aa

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