Key responsibilities:
*The design, optimisation & deployment of all 121 Marketing campaigns via all channels (e.g. DM, Email, Social) to drive increased business performance & profitability, including:
*Full campaign deployment from initial evaluation, to selection, deployment and post campaign analysis
*Maintaining compliance and server reputation
*Identification of new contact opportunities
*Leverage of segmentation & statistical models provided by the Data Science team
*Identification of process enhancements and efficiency improvements
*Act as an advocate for data & insight generation across the business
*Ensure all documentation is up to date & proportionate to business requirement
*Provide reasoned advice and recommendations to the business, using own judgement as to when more complex issues require escalation
Knowledge & skills required:
*Experience of Adobe Campaign utilising the tool for all aspects of campaign selections and deployment is highly desirable
*Experience & knowledge of campaign management best practice covering areas of customer targeting, customer analysis & campaign measurement
*Understanding and experience of email deliverability & Server Reputation Management would be desirable
*Highly numerate, with excellent analytical and problem solving skills & attention to detail
*Relevant technical skills & experience covering SQL and / or SAS plus campaign management software
*Experience with a broader range of analytical tools and techniques (e.g. R, Python) would be desirable
*Well organised and able to prioritise workload in line with tight deadlines and work effectively under pressure
*Excellent team player with ability to work closely with others to deliver results
If this position is of interest and you would like to discuss further please apply with your most recent CV to support your application.
